Goggles: analyzing or seeing a space through Interior design goggles. This was our first year, first semester and our first ever project and presentation. We were first taken on site tours to the British High Commission, CASA Colombo and Barefoot. Then on as a group we were asked to choose one space and conduct a detailed analysis of it. Our group choose Barefoot and I was asked to analyze the ‘Customer Experience.’
Environments are the most physical expression of a brand affecting opinions, emotions & Purchasing decisions.
Located in Kollupitiya, Barefoot has targeted the right customer group who include the inquisitive locals and foreigners, cultural enthusiasts & shoppers who value design. I studied that most of the locals who visit Barefoot are high income earners who think its an ideal place to relax respite the heat, traffic & busy streets. It was also analyzed that some of the locals visit Barefoot don’t come to relax but consider it as a space to show-off their social class to others.
On the other hand the foreigners love the atmosphere and service therefore leaving with a great shopping experience & value for money.